
Commerce7 vs Shopify
For ambitious wineries who understand the power of connection. Discover how Commerce7 empowers wineries to own their customer relationships, unify their data, and grow DTC sales without relying on a series of fragmented apps or integrations. Shopify provides the ability to sell, but Commerce7 is a purpose-built winery platform that keeps your business moving forward with industry specific innovation.
Commerce7 is trusted by 3,500+ wineries, from small family-run producers to some of the most recognized wine brands in the world.
Features
A Complete DTC Platform for Every Winery
Commerce7 brings tasting room, ecommerce, wine club, reservations, analytics, and CRM into a single system, so wineries of any size have the full set of tools they need to grow. Core winery capabilities like wine clubs, allocations, and reservations are native to Commerce7, not dependent on third-party apps, so wineries can scale without stitching together multiple tools.
Payment Token Portability
Commerce7 securely stores customer payment methods in a processor-agnostic way, enabling token migration if a winery ever changes platforms. This protects wine club continuity, preserves recurring revenue, and prevents customers from needing to re-enter cards during transitions.
Unified Winery Data and Operations
Commerce7’s tasting room, ecommerce, clubs, reservations, CRM, and marketing tools operate within one connected system, so customer data, club activity, and reporting remain updated and consistent across all DTC channels.
Flexible, High-Converting Clubs
Commerce7’s wine club experience is native to the platform and designed to maximize signups and reduce friction with no-account-required enrollment, flexible club types, automated processing, and a member portal for easy shipment and membership management.
Advanced Analytics
Every Commerce7 plan includes WinePulse Analytics, providing in-depth visibility into winery-specific metrics like club performance, member behavior, allocations, reservations, and lifetime customer value.
Built-In Growth & Marketing Tools
Commerce7 provides powerful winery-specific tools to increase conversion, retention, and customer value, including Cart Carrots, Personalizations, Queries, Campaigns, and Promotions & Coupons.
7-Day a Week Support
Commerce7 provides responsive, winery-specific support 7 days a week at no extra cost, with direct access to help and training through live chat, email, scheduled Zoom calls, and live webinars.
Pricing (USD)
Every DTC platform includes some combination of software fees, transaction fees, payment processing, and optional add-ons. The structure of those costs varies by provider, which can make comparisons difficult. As you evaluate options, it’s important to understand where fees originate and how predictable they are as your winery grows.
Lite
Up to $100k annual DTC revenue
$59/month + 0% transaction fee + payment processing
Includes point of sale, ecommerce, wine clubs & subscriptions, reservations, CRM, WinePulse Analytics, and more
Basic
Up to $600k annual DTC revenue
$149/month + 1.5% transaction fee + payment processing
Includes access to all platform features
Pro
Up to $4 million annual DTC revenue
$399/month + 1% transaction fee + payment processing
Includes access to all platform features
Experience
Up to $6 million annual DTC revenue
$1249/month + 0.75% transaction fee + payment processing
Includes access to all platform features
Enterprise
Custom build.
Basic
$39/month + 0-3% transaction fee (dependent on gateway) + payment processing
Includes: ecommerce, point of sale, Shopify analytics. Wine Clubs, Allocations and reservations available for additional monthly cost via 3rd party apps.
Grow
$105/month + 0-3% transaction fee (dependent on gateway) + payment processing
Includes: ecommerce, point of sale, Shopify analytics. Wine Clubs, Allocations and reservations available for additional monthly cost via 3rd party apps.
Advanced
Starts at $399/month + 0-3% transaction fee (dependent on gateway) + payment processing
Includes: ecommerce, point of sale, Shopify analytics. Wine Clubs, Allocations and reservations available for additional monthly cost via 3rd party apps.
Plus
Starts at $2,300/month (3 year term) + custom fees & rates
Includes: ecommerce, point of sale, Shopify analytics. Wine Clubs, Allocations and reservations available for additional monthly cost via 3rd party apps.
Why Wineries Prefer Commerce7
“From the first call during my research phase to the launch of our website, every Commerce7 employee that worked with me made the process straightforward and stress-free. The response time was always impressively fast, ensuring any issue I encountered or question I had was answered and resolved quickly. We were able to start selling our wine online and in person much faster than I anticipated, thanks to the hard-working and professional team at Commerce7!”
Megan Dunn
Operations Manager, Table Rock Vineyard
"We did explore other platforms and, in hindsight, made the mistake of putting Commerce7 on hold to try OrderPort.
After 60 days, countless hours, numerous data transfers, integration issues, and a lot of money, we realized our error and quickly converted back."
Raj Patel
Owner, Patel Winery
“Besides being a great POS system, the continuing education from C7 is amazing! In one of the sessions we discovered how to use and implement the Subscription based Wine Clubs. What a game changer! We doubled our clubs in only a few short months!! Thanks C7!”
Randy Pollard
Wine Club Manager, Barelle Vineyards
Case Studies

"The way Commerce7 allows you to customize shipments... that’s huge. It puts the power into the members' hands. The platform presents information in an intelligent, thoughtful way, allowing us to deliver the experience our customers expect."
Charley Seavey General Manager, Seavey Vineyards
